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I'm Susan.

I help create breakthrough brands for women-led businesses.

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I Love Creating & Building Brands 

I’ve been a brand strategist for 25 years – and I’m still as excited and passionate as I've always been about creating and building brands.


I love what I do because it's the perfect fit for my curious combination of interests and skills: psychology, human behavior, writing, creativity, data science, marketing, and business (just to name a few!)


I love the process of mining for insights, the challenge of taking disparate pieces of information and creatively unifying them into one simple, compelling idea, and the thrill of uncovering the soul of a brand.

Most of my career was spent working in global brand consultancies in New York and San Francisco helping some of the biggest brands in the world – from Kraft Foods to Bacardi Global Brands to Cisco Systems – create new brands and grow existing brands.


I worked with hundreds of brands that were stuck and needed a clear brand strategy to get them growing and thriving again.

A Passion For Supporting
Women-Led Businesses

So, why leave that behind to focus on  small businesses?

Well, while I loved the work I was doing, I didn’t love turning away entrepreneurs and small business owners who couldn’t afford big branding agency fees.


I saw so many creative, passionate entrepreneurs – many of whom were self-funded, women-led businesses – who didn’t have the resources to get the expert brand guidance that would set their business up for success


I couldn’t shake my desire to help that talent and energy find its way into the world.

Unlock Your Brand's Superpower

I started The Brand Pixie to give women entrepreneurs and small business owners, like you, an accessible expert when trying to make sense of branding and marketing in today’s dynamic marketplace.


I took a hard look at the complex processes big agencies had constructed around brand strategy, and created a new approach that’s more human, more agile, and more responsive to the changing relationship customers have with brands today.


My mission is to help you grow your brand into a business you love by offering free content, online training, and brand strategy services that give you the inspiration, tools, and guidance you need to break through the confusion and overwhelm, and unlock the power of your brand.

Join My Community

If you’ve read this far, thank you!


I hope this is just the beginning of our relationship. I’d love to learn more about you. The best way to share that and stay connected is to make sure you sign up for my TBP Insiders list. It's also where you'll get my best tips and tools which I send out once a week. I will always respect your time and you can be assured I will not spam your inbox.

If we're not connected on Instagram or Facebook yet, you can find me @thebrandpixie.


Thank you so much for taking the time to visit and read my story. I’m thrilled we’re connected and I’m excited for the journey ahead!

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