Led strategy and development of brand positioning for innovative new technology and product launch. Designed projective qualitative research methodology to uncover consumer insights and identify key brand differentiators. Translated learnings into creative strategy that informed brand identity, packaging, website design and marketing materials.

 

Sensis™ sold over 2 million units

through both online channels (CVS.com, Walgreens.com, Drugstore.com) as well as Walgreens brick and mortar locations nationwide.