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Creative Strategy

Directed creative strategy for the launch of a new, super premium gin. Led ethnographic research to uncover the "essence" of Brooklyn and applied learnings to the structural and graphic design of the bottle. Developed engagement strategies for Mixologists

to build credibility and advocacy at

point-of-sale.

 

Award winning results: Brooklyn Gin has won numerous international design awards including World Drink's 2014 Best Gin Design.