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McNeil-Lactaid Logo Old.jpg

"Before" Logo

McNeil-Lacatid Sketch.jpg

Ideation Board


"After" Logo & Tagline

McNeil-Lacatid Lactaid Boxey.jpg

Packaging Design

Brand Restage

Led strategic restage of Lactaid franchise, moving brand from problem/solution product to lifestyle brand choice.


Identified key consumer insights from third party research to inform communications strategy and creative realization across brand identity, tagline, packaging, website design, channel marketing programs and events. 

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