It All Begins With Clarity
Imagine knowing exactly how to confidently stand out from your competition, connect authentically with your dream customers, craft irresistible marketing and sales messages, and build a community of passionate fans that will rave about you to everyone they know.
In seven simple steps, The Brand Clarity Breakthrough Program will help you unlock your brand’s superpower and put it to work for your business.
Brand Clarity Breakthrough Is For You If:
You struggle to stand out and communicate why a customer should choose you over the competition.
You’re attracting a lot of tire-kickers and discount-seekers instead of connecting with your high-value customers in a way that wins their hearts, moves them from shopping to buying, and inspires them to recommend you.
You’ve created a logo and selected some brand colors, but you’re confused about what else goes into creating a brand that powers your marketing and drives business growth.
You look around and see other businesses like yours who seem to have it all together – with messaging, content, and graphics that are genuinely engaging and tell a consistent story – while you feel scattered and stuck on how to get there.
You feel trapped in a cycle of ‘all speed and no direction’ – burnt-out from the struggle of continually creating content and testing marketing tactics that don’t seem to make a lasting or meaningful difference to your business.
You’re taking action – doing all the things – but you’ve reached a point where your actions feel less and less aligned with the passion that drove you to start your business in the first place.
Program launching in 2021.
What's Included In The Program
7 Video Lessons
Seven engaging video lessons walk you step-by-step through the process of defining the foundations of your brand strategy (the who, why, what, and how) and show you how to bring your brand to life through visuals and the words you use – so you can activate your brand with purpose and confidence.
Brand Foundations Framework
The Brand Foundations Framework will become your new BFF as you put your brand into action! It’s designed to help you keep all the elements of your brand strategy on track and working together.
The workbook is designed to support the video lessons by providing actionable worksheets and relevant examples that bring each lesson to life. The workbook guides you through the steps of building out your brand foundations, so by the end of the course you’ll have a concise brand strategy document.
I support you every step of the way with monthly live Q&A calls and ongoing coaching in a private Facebook group.
Brand Clarity Breakthrough is an easy to follow online program that walks you step-by-step through the process of creating a breakthrough brand strategy. Go at your own pace with video lessons you can pause or return to at any time.
Here's What's You'll Learn In Each Lesson
Activate Your New Brand Mindset
Reset your understanding of what a brand is and why it’s a vital tool for driving your business forward today. Learn the five essential questions you need to answer to unlock your brand’s superpower.
Create Your High-Value Customer Persona
Learn how to go deep inside the mind and lifestyle of your high-value customer with my unique persona builder process, and how to leverage that knowledge to attract more of the customers you want.
Uncover Your Brand's Driving Belief
Uncover the core driving belief behind your brand and how to leverage your "why" to build authentic connections with your high-value customer and create a sense of brand belonging.
Identify Your Brand's Unique Value Proposition
Create meaningful stand out in a competitive marketplace by connecting your brand's value to what your customer's value .
Discover The Key To Creating
Write your brand story. Learn how to tie your brand beliefs to your brand behaviors to create authentic brand experiences that build trust and loyalty with your customers.
Bring Your Brand To Life
Learn how to create consistent branding that builds trust. Find your brand voice, craft focused brand messaging, and create a visual branding strategy that guides consistent, effective design.
Power Up Your Brand Foundations Framework
Put all the pieces together so you can move forward with confidence. Take your brand to the next level using the Brand Foundations Framework to guide your business, supercharge your marketing, and drive sales.
Program launching in 2021.
"This program is amazing! I was so confused before I started Brand Clarity Breakthrough, and now I'm more clear and more confident than I've ever been. Going through the process helped me understand my brand and what it has to offer the customers I'm meant to serve. It's literally changed everything! "
Jacqueline Walker, Founder, N-Power Fitness
You Need Clarity, Fast!
The Brand Clarity Breakthrough Program was designed specifically for you – the entrepreneur – who’s already got a thousand things on their to-do list.
Each lesson can be completed in less than a week without any fancy tech. If you’ve got access to an internet connection, a pen, and a notebook, you can complete this course.
All that’s required is the willingness to look inward and drill down on concepts you may not have considered or put into practice before.
Breakthrough & Get Results!
After completing this program you will:
√ Know exactly how to break through the noise
and stand out in a competitive marketplace
√ Communicate your brand’s unique value clearly, simply, and effectively
√ Build authentic connections with the high-value customers you’re meant to serve
√ Find your voice and create the right kind of content for your website, social media, and marketing materials
√ Craft messages that engage, connect, and inspire loyalty
√ Bring your brand to life visually
√ Market and sell with confidence
√ Build a community of devoted fans
√ Know which marketing tactics are right for you and which you should avoid
√ Feel passionately aligned with your business
√ Grow your brand into a business you love
Program launching in 2021.
I'm Susan Federspiel.
I’m a brand strategist on a mission to help female entrepreneurs get the expert guidance they need to create and build a breakthrough brand that ignites their business growth.
I spent most of my 25-year career working in global brand consultancies in New York and San Francisco helping brands like Coca-Cola, Kraft Foods, Bacardi, and Cisco Systems create new brands and grow existing brands.
I founded The Brand Pixie to give female entrepreneurs and small business owners, like you, an accessible expert when trying to make sense of branding and marketing in today’s dynamic marketplace.
I took a hard look at the complex processes big agencies had constructed around brand strategy, and created a new approach that’s more human, more agile, and more responsive to the changing relationship customers have with brands today.
The Brand Clarity Breakthrough program is an extension of my mission to help you grow your brand into a business you love by giving you the tools and guidance you need to break through the confusion and overwhelm, and unlock your brand's superpower.
Who is the BCB program for?BCB is for the passionate entrepreneur and small business owner with a distinct vision and a purpose that drives her business. She's seeking the brand clarity she needs to break through the noisy, crowded marketplace and connect with the customers she's meant to serve. She understands her brand is the heart of her business. She's ready to grow her business with confidence by being intentional with how she defines and nurtures her brand.
How far along in my business do I have to be to get value from the BCB program?This program is valuable to anyone who's currently running a business or thinking about starting a business. The sooner you have clairty on your brand strategy, the faster you'll be able to confidently grow your business.
How much time will it take to complete the BCB program?BCB is a self-paced course, which means you get to decide when and how you complete the lessons. There are seven lessons in the BCB program. Each video lesson will take you approximately 15-20 minutes to watch. Worksheets can be completed within a few days by setting aside 1-2 hours per day to work through them. If you get stuck, there's always help availlable in the FB private group or on our monthly live Q&A calls.
Do I have to complete the lessons in the order they're delivered?The lessons presented in BCB build on each other, so you'll get the best results if you complete them in the order they're delivered. Skipping lessons or jumping around may cause more confusion. Building a brand strategy is an iterative process, so do the best you can with each lesson then move on. Once your brand clarity increases, you can go back and tweak or improve on the strategy foundations.
How long do I have access to the BCB program?The BCB program comes with lifetinme access. You can go back to the course videos and lessons at any time to refresh your memory and improve your branding for your business. The workbook and the Brand Foundations Framework are delivered in a downloadable PDF, so you will always have access to those resources as well.
Will the BCB program work for me if I am a service provider?The BCB program works for both product-based and service-based business who selll directly to consumers or to other businesses. I've included a special section in each lesson to address the unique needs of B2B service brands when it's applicable. BCB will answer questions like, "What makes a service-based brand different from a product-based brand?" and “Should I brand myself or brand my business?” to ensure you are getting the information you need to make informed decisions for your specific type of business.
I'm not a designer, is the BCB program right for me?"Yes! The focus of the BCB program is on developing the foundations of your brand strategy, not on creating the visuals themselves. With brand clarity comes the ability to either direct a designer who is creating your brand visuals, or to make better decisions about design if you're creating visuals on your own.
I already have a logo, colors, and some branding visuals that I'm using, why do I need the BCB program? "Many businesses have some of those elements in place already, but they still struggle with standing out from their competitors or being able to communicate their value clearly and succinctly. The BCB program is designed to help you get the brand clarity you need to get all of the pieces of your branding – from your voice, to your message, to your visuals – working working together to tell your brand story. You may find after going through the BCB program that you want to update your visuals or rebrand your business completely to be more effective with attracting your high-value customer or to grow your business.
How much does BCB cost?BCB is regularly priced at $500. However, for a limited time I'm offering the program for $300. The first 10 people to sign up will get a BONUS 1-hour private video coaching session with me to receive feedback on the brand strategy they created in the course (valued at $250).
Can I share my access to this class with a friend?This program is designed for one user. Of course I can't stop you from sharing access, but I would ask you to consider that I'm also a small business owner and giving access to a friend hurts my business. Please be considerate and respect my business as much as I respect yours.