Susan Federspiel
3 Valuable Lessons From The Brands That Crushed 2020
In a year of unprecedented challenges, 2020's most successful brands taught us some crucial lessons on how to create brand resiliency.
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Susan Federspiel
- May 12, 2020
- 7 min
Small Business Stories: Meet Jess Helgeson of the See Salt Taste Company
Jess Helgeson, Co-Founder of the See Salt Taste Company, shares her journey from food blogger to small business owner (and finishing salt ev
42 views0 comments
Susan Federspiel
- Feb 18, 2020
- 8 min
Small Business Stories: Meet Kaylee Nedley of Iconic Cocktail Co.
Kaylee Nedley, Co-Founder of Iconic Cocktail Co., talks about how she’s built a strong brand by staying focused on one core message.
75 views0 comments
Susan Federspiel
- Jan 21, 2020
- 5 min
Small Business Stories: Meet Alex Moreno, Founder of Life in the A.M.
Alex Moreno, Founder of Life in the A.M., gives us her thoughts on what it takes to create an authentic brand.
86 views0 comments
Susan Federspiel
- Oct 22, 2019
- 3 min
The Easy Way To Write Better Content Faster
This simple projective technique can help you take your brand and your marketing content the next level.
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Susan Federspiel
- Oct 13, 2019
- 4 min
How To Tell Powerful Brand Stories
This timeless structure will help you tell brand stories that connect deeply with your customer and set you up for success.
45 views0 comments
Susan Federspiel
- Sep 15, 2019
- 4 min
Brand Health 101
Keeping your brand healthy and working hard for you is vital to the success of your business. How Healthy Is Your Brand? I know it’s kind...
41 views0 comments
Susan Federspiel
- Aug 27, 2019
- 5 min
The Simple Secret To Growing Your Brand Into A Business You Love
One failproof strategy anyone can use to sharpen their marketing and level-up their sales. Start Growing Your Brand Now. By now you know...
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Susan Federspiel
- Jul 16, 2019
- 3 min
Branding Basics: Create your Brand With Intention and Purpose
Being intentional about the foundations of your brand is key to creating and growing the business you want.
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Susan Federspiel
- Jul 3, 2019
- 6 min
Creating An Ideal Customer Profile
Getting to know and truly understand your customers is vital building a profitable business.
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Susan Federspiel
- Jul 3, 2019
- 4 min
Growing Your Brand Community
Your brand can bring people together, inspire action, and create advocacy that delivers big results for your business.
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